A blog about blogging... Why not!
Creating your own blog is a fantastic way to present your business to the public
You can share information about your services, experiences and products and/or services.
Maintaining a blog can have many advantages, including attracting visitors to your website. In this article we dive deeper in this underrated method of content creation.
In this article:
What is a blog?
Blog is a shortened version of weblog. A blog is a page containing articles on topics that are relevant to the website. An article is also referred as a blogpost . Writing blog posts is called blogging. And blogging is booming!
You can write blog posts about anything. However, we advise to only blog about the subject (or niche) of your website. For example, if you have blog about 'positive parenting', don't write blogs like 'guide to buying a chainsaw'.
In this article, we take a closer look at blogging and why it could be beneficial for you.
Why blogging?
In short: blogs attract visitors to your website.
When you have a conversation with friends, family or colleagues, you like to talk about personal interests. Think, for example, of a study or hobby. There is always a topic which interests you and know a thing or two about.
A blog helps you to share the knowledge with an interested audience. Also, writing a blog has several advantages. We list them below.
Great for your SEO
Let's start with the most important advantage of starting a blog: Search Engine Optimisation (SEO). A search engine (Google for example) uses the blog posts to determine the subject of your website.
Anyone searching for your topic on the internet is a potential visitor (or customer). Search engines are often a decisive factor in this, because: a high search result inspires confidence. This can greatly help attract visitors who are searching for the product or service you offer.
In addition to attracting visitors, it is also important that they stay on your website for a while. Search engines refer visitors based on relevance, among other things. They measure this by tracking how long a visitor stays on your page. The longer the stay, the higher chances are for a higher ranking. Make sure your texts are of high quality and engaging. Short paragraphs with clear readability.
Trust
We briefly touched on this point, but another important aspect of blogging is trust. Blogging helps you build trust. Provided you don't write nonsense...
When you blog regularly and share knowledge, you can position yourself as an expert in your field. A visitor arrives at your blog page because he/she searched for your topicwhich means he/she is interested in what you have to offer.
Provide this visitor with the information you want to read about. When you succeed in doing so, you will inspire confidence. Expertise and trust go hand in hand. This will ensure that visitors think of you more quickly when they think of your subject.
Personal benefit
Regular blogging is a huge favor you do yourself. Not only do you get better at it, but you also stay better informed about the developments in your area.
Every blog requires preparation. Questions such as ´what am I going to blog about?', 'what is currently happing in my field?' and 'what is the result?' are excellent opening questions that prompt follow-up questions.
By diving into this, you will further develop yourself as an expert in your field. This will keep you relevant to your target audience and take advantage of future opportunities.
A nice side effect of blogging is that you unconsciously develop your own writing style .
Social media
Have an social media account? You can post your blogs easily on your timeline.
These posts generate visitors to your website. Or perhaps your blog will spark a discussion. A discussion creates a wider reachand offers a great opportunity to engage with your followers.
Earn money with blogging
Do you want a luxurious villa in Spain with a Ferrari parked outside within just three weeks?!
Its all possible! For just €799,99 I'll teach you how to turn into an insane money generating blogging machine!
Just kidding, of course... Back to the real world!
Yes, you can earn money with your blog. However, this takes a lot of time (and effort).
Blogging requires consistency and perseverance.You will first need to attract visitors to your blog before you have any chance of making it profitable. This process can take up to years.
It is important to write articles about a subject that you:
- Know a thing or two about
- Are interested in
- Want to dive deeper and become an expert
The main purpose of a blog post is to provide value (or entertainment) to your audience. The longer they stay on your blog, the higher the chances that you will rank high in Google.
Make sure that you know your target audience. Be aware of current events and provide answers to questions that you anticipate will be asked. With the right mindset, a blog can certainly become profitable in the long run.
How to start blogging
Preparation
It's important to thoroughly research your topic before you start blogging. Ask yourself whether your topic is interesting enough for you is to spend many hours on. Don't underestimate this. In addition, the subject must offer sufficient opportunities to write various articles about it.
You will also need a website. Start thinking about the domain name of your website.
Hosting
To actually start a blog, you need a place on the internet where you can store it. At the same time, it must be accessible to everyone. Simply put:you need a hosting provider that ensures your website stays online.
Nowadays, there are many hosting providers that offer a free domain in their plans. We recommend Hostinger .
Blogging with WordPress
Once you have chosen a hosting provider and your domain is ready, you can log into your hosting environment. Here you will find the option to install a so-called CMS.
CMS stands for Content Management System. WordPress is by far the most popular and user-friendly system for blogging.
Once you have installed WordPress, you can choose a pre-made 'Theme'. Within a theme, you can customize the design of your blog page and blog posts. Some options are free, others require payment.
After this, you're all-set and ready to start blogging!
Let us take care of it for you
Want to create your own blog, but don't want to worry about creating a website? We'll be happy to step in and create and maintain it for you!
We are pleased to offer you a blog website for € 29,95 per month. This includes hosting, domain and maintenance. This offer is only available on this page, nowhere else.
Please contact us and mention this article. We will be happy to arrange it with you!
